Why Good Content Is An Investment In Your Future
With the mass migration of both businesses and consumers online, traditional advertising and marketing have started to give way to a new way of engaging customers—content. As consumers have easier access to information about anything and everything, traditional marketing strategies have become obsolete. People are more concerned with reading and engaging than they are with being sold things. In short, marketing has become a “pull” instead of a “push”.
In this new marketing paradigm, the main driver of value and revenues to your business is no longer expensive ad copy, but rather well-crafted content marketing. With this new strategy, the aim is to create long-term engagement and keep people coming back. However, despite the expanding importance of content that can speak with customers and engage them, many businesses are perfectly happy using obsolete marketing tactics and ignoring the quality of their content.
To be successful in today’s world, you must put your content strategy in the spotlight. Discover how solid content can add value to your business, and create a much stronger connection to your customers.
Look More Professional
One of the biggest turn-offs for customers browsing a website is text that is either poorly written, or poorly presented. It does not matter if your product or service is outstanding; if your website cannot convey that successfully, your customers are simply going to click away from your page.
Similarly, you should always plan your content strategy for maximum impact. A poorly written description of a great idea can make it seem terrible. By guaranteeing that your written material looks as polished and professional as possible, you can make your website more attractive, and guarantee that customers will be interested in reading more.
Create Better Engagement
With the constant stream of pop-ups, video, and photo ads, consumers today are bombarded with marketing from all sides. As a result, traditional advertising has lost some of its power. Even worse, traditional ads can feel like a “push”—someone shoving a product you do not want in your face.
On the other hand, content marketing is usually tailored and crafted to be unique and personal, meaning it is better suited to “pull” consumers in. By creating content that speaks to your customers and makes them curious, your content strategy acts as a natural lure, making you seem like the hero in a world of bad advertising.
Create Loyal Customers
When customers feel like they are being attacked or simply used, they are more likely to run away from your website and not return. If your content is aimed at them, and is fresh and engaging, they are more likely to come back, and not just to buy things. By creating a space where your customers feel comfortable and constantly interested, you can create a legion of loyal customers that are incredibly receptive to your marketing and more likely to spend their money on your company. Additionally, creating a marketing strategy that does not require a hard sale means that your communication can become a two-way street, making your customers feel like they are part of your solution.
Be An Authority
One of the most appealing things you can do for your customers is appear like you know what you are talking about. The problem with traditional advertising is that it feels too much like boasting or making unverifiable claims. On the other hand, content marketing such as a blog or social media post can build your credibility and make you into an authority. If you become an authority in your field, customers are more likely to trust you when you tell them to purchase your products or services.
Be More Visible
Outside of direct interactions with your customers, great content is the best way for search engines such as Google or Bing to notice you. Today, search engine optimization has become a buzzword, but creating content that is well-written and well thought-out will greatly improve your visibility. Not only will your content look better, but people will be able to access it much more easily, meaning you will be able to drive much better traffic.
With better content, your business will be more visible, helping to build a loyal following of customers. While it might seem like a frivolous expense, working with content strategy experts who can help tailor your message exactly right is one of the best investments you can make in your company’s future.
Discover how Motif Content’s expert team can add incredible value to your bottom line!