How Great Design Boosts your Marketing Efforts
In an increasingly online business ecosystem, the way consumers judge businesses has changed significantly. Instead of face to face encounters and long introductions, customers many times judge a company based on how their website appears. In this new paradigm, a company’s first impression has become more essential than ever. As the speed of business increases, website design must be both clear and impressive enough to captivate an audience and encourage a deeper look.
Yet, many companies are happy to open their websites and marketing materials with design that is ill-fitting, not optimized for user experience, or simply not appealing for consumers. On the other hand, the solution to this problem is easy. By implementing good and engaging website design, companies can boost their traffic, increase visibility, and maximize their revenues over the long run. These are just a few of the ways superb website design can help companies improve their online presence and content marketing.
Optimize User Experience
As websites go mobile and technology continues to evolve, user experience—also known as UX—has become a central topic for web designers. With so many options for almost any product or service imaginable, customers are unwilling to wade through a website that makes their goal harder to reach. By implementing web design best practices that reduce the number of clicks and time spent looking for answers, companies make their websites more engaging and easier to use.
Create the Best First Impression
At a time when websites have become the virtual storefront for most businesses, making a first impression online has become more important than ever. While many aspects of this first impression may happen only subconsciously, companies must always account for even the smallest detail. A well-designed website incorporates deliberate color design, font decisions, and imagery. By creating a visually appealing website, companies can go from initial visit to conversion much more easily.
Solidify a Company’s Brand
One of the most important aspects of any company’s marketing efforts is presenting a cohesive brand image. For many consumers, identifying a brand is about more than a visual connection, it involves a feeling of comfort and familiarity that can be the difference between clicking away and making a sale. Thoughtful website design can help give a company’s brand a coherent appeal that can hook customers and create repeat business.
Turn Customers Into Brand Ambassadors
One-time sales are always positive, but companies should be more focused on creating loyal customers that can help spread the word organically. A bad website makes the shopping experience difficult and unappealing, leading to one-time sales and no additional traffic. A highly usable website, on the other hand, can help not just make a sale, but also lead customers to share websites more frequently, creating a natural funnel for new traffic. Studies have shown that influencers are more likely to share or interact with a website that is considered highly usable.
Control the Message
For a company, nothing is more important than the message they share with customers. Be it a call to action or a sales pitch, a great website can work as an extension of that message. Design choices should always be made with consideration for how they will mesh with a company’s message and how they will best represent that image. Moreover, by combining robust design with an excellent content strategy available from Motif Content, businesses can create a strong message that is easily identifiable and readily visible.
Creating engaging and usable websites is easier than it seems. By working with the best of the best in both design and writing, companies can boost their message, improve their brand identity, and differentiate themselves amongst an increasingly saturated online marketplace.