Design Can Help Your Website go From Good to Great

How Great Design Boosts your Marketing Efforts

In an increasingly online business ecosystem, the way consumers judge businesses has changed significantly. Instead of face to face encounters and long introductions, customers many times judge a company based on how their website appears. In this new paradigm, a company’s first impression has become more essential than ever. As the speed of business increases, website design must be both clear and impressive enough to captivate an audience and encourage a deeper look.

Yet, many companies are happy to open their websites and marketing materials with design that is ill-fitting, not optimized for user experience, or simply not appealing for consumers. On the other hand, the solution to this problem is easy. By implementing good and engaging website design, companies can boost their traffic, increase visibility, and maximize their revenues over the long run. These are just a few of the ways superb website design can help companies improve their online presence and content marketing.

Design, Design Can Help Your Website go From Good to Great
Optimize Your Web Design

Optimize User Experience

As websites go mobile and technology continues to evolve, user experience—also known as UX—has become a central topic for web designers. With so many options for almost any product or service imaginable, customers are unwilling to wade through a website that makes their goal harder to reach. By implementing web design best practices that reduce the number of clicks and time spent looking for answers, companies make their websites more engaging and easier to use.

Create the Best First Impression

At a time when websites have become the virtual storefront for most businesses, making a first impression online has become more important than ever. While many aspects of this first impression may happen only subconsciously, companies must always account for even the smallest detail. A well-designed website incorporates deliberate color design, font decisions, and imagery. By creating a visually appealing website, companies can go from initial visit to conversion much more easily.

Solidify a Company’s Brand

One of the most important aspects of any company’s marketing efforts is presenting a cohesive brand image.  For many consumers, identifying a brand is about more than a visual connection, it involves a feeling of comfort and familiarity that can be the difference between clicking away and making a sale. Thoughtful website design can help give a company’s brand a coherent appeal that can hook customers and create repeat business.

Design, Design Can Help Your Website go From Good to Great
Enhance your User Experience

Turn Customers Into Brand Ambassadors

One-time sales are always positive, but companies should be more focused on creating loyal customers that can help spread the word organically. A bad website makes the shopping experience difficult and unappealing, leading to one-time sales and no additional traffic. A highly usable website, on the other hand, can help not just make a sale, but also lead customers to share websites more frequently, creating a natural funnel for new traffic. Studies have shown that influencers are more likely to share or interact with a website that is considered highly usable.

Control the Message

For a company, nothing is more important than the message they share with customers. Be it a call to action or a sales pitch, a great website can work as an extension of that message. Design choices should always be made with consideration for how they will mesh with a company’s message and how they will best represent that image. Moreover, by combining robust design with an excellent content strategy available from Motif Content, businesses can create a strong message that is easily identifiable and readily visible.


Creating engaging and usable websites is easier than it seems. By working with the best of the best in both design and writing, companies can boost their message, improve their brand identity, and differentiate themselves amongst an increasingly saturated online marketplace.

44 thoughts on “Design Can Help Your Website go From Good to Great

  1. Avatar for lasertest
    lasertest says:

    I am curious to find out what blog system you happen to be
    utilizing? I’m experiencing some minor security problems with my
    latest blog and I’d like to find something more safeguarded.
    Do you have any suggestions?

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      Hi thanks for your comment. We use wordpress because we appreciate the versatility it offers, but there are many free options that might be worthwhile to also explore. Good luck!

  2. Avatar for thoát vị đĩa đệm kiêng ăn gì
    thoát vị đĩa đệm kiêng ăn gì says:

    Hi there! I know this is kinda off topic however I’d
    figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog article or
    vice-versa? My website discusses a lot of the same topics as yours and I believe we could greatly
    benefit from each other. If you might be interested feel free to
    shoot me an email. I look forward to hearing from you!
    Awesome blog by the way!

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      Thanks for your feedback. If you’re interested in a collaboration or potential guest posts, drop us a line at and one of our representatives will discuss the possibilities. Thanks again for your interest!


      The Motif Team

  3. Avatar for tombala
    tombala says:

    Aw, this was a really nice post. Taking the time and actual effort to produce a really good article… but what can I say…
    I put things off a lot and never seem to get anything

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      WordPress is handy, but it depends on the site and business you are building around it. We would caution that it isn’t a one-size fits all solution, so its generally best practice to discuss with a web developer on the best platform for your needs. Good luck!

  4. Avatar for jasa pembuatan website jakarta barat
    jasa pembuatan website jakarta barat says:

    Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s tough to get
    that “perfect balance” between user friendliness and appearance.
    I must say you’ve done a fantastic job with this.
    Additionally, the blog loads super fast for me on Firefox.
    Superb Blog!

  5. Avatar for Jimmie Wayt
    Jimmie Wayt says:

    I really can’t believe how great this site is. Keep up the good work. I’m going to tell all my friends about this place.

  6. Avatar for Shalanda
    Shalanda says:

    Cool blog! Is your theme custom made or did you download it from somewhere?

    A design like yours with a few simple tweeks would really make my blog
    jump out. Please let me know where you got your design. Bless

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      We used a design firm called Outline Branding. Don’t hesitate to contact Daniel and let him know that you appreciated his work!

  7. Avatar for obat herbal alami
    obat herbal alami says:

    I would like to express appreciation to you for bailing me out
    of this type of instance. Because of surfing around throughout the world wide web and coming across principles which
    are not pleasant, I figured my entire life was gone.
    Existing devoid of the answers to the issues you’ve solved
    by way of your good review is a serious case, as well as ones which might
    have in a negative way affected my entire career
    if I hadn’t discovered the website. Your knowledge and kindness in handling all
    areas was important. I am not sure what I would’ve done if
    I had not encountered such a point like this.
    I can now look ahead to my future. Thanks for your time very much for this high quality and amazing guide.
    I won’t hesitate to endorse your web site to any person who needs care
    about this situation.

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      Wow, what a comment. Thanks for your marvelous feedback, we’re glad we could help. We appreciate your endorsement right here. Keep on reading and thanks again for comment!

  8. Avatar for click here
    click here says:

    Awesome! Its genuinely remarkable piece of writing, I have got much
    clear idea about from this paragraph.

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      That is great to hear, we really appreciate your feedback. More posts are coming so be sure to check in again soon!


      The Motif Team

  9. Avatar for giấy in chuyển nhiệt thành đạt
    giấy in chuyển nhiệt thành đạt says:

    Thanks for the marvelous posting! I actually enjoyed reading
    it, you are a great author. I will remember to bookmark your blog and definitely will come back later in life.
    I want to encourage one to continue your great posts, have a
    nice holiday weekend!

  10. Avatar for máy ép nhiệt giá rẻ
    máy ép nhiệt giá rẻ says:

    This is a great tip especially to those new to the blogosphere.
    Brief but very accurate information… Appreciate your sharing this one.
    A must read article!

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      We aim to please. Thanks for the very positive feedback and come back soon to see new articles related to the importance of audio and video!


      The Motif Team

  11. Avatar for cheap prices
    cheap prices says:

    I’m amazed, I have to admit. Seldom do I encounter a blog
    that’s equally educative and interesting, and let
    me tell you, you’ve hit the nail on the head. The problem is something
    that too few men and women are speaking intelligently about.
    Now i’m very happy that I found this during my hunt for
    something regarding this.

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      Thanks for the feedback, we really appreciate it. We’ll be uploading new blogs soon, so stay tuned!


      The Motif Team

  12. Avatar for xem thêm
    xem thêm says:

    Just wish to say your article is as surprising.

    The clearness in your put up is just excellent and that
    i could think you are an expert in this subject.
    Fine together with your permission allow me to clutch
    your RSS feed to keep up to date with imminent post.
    Thanks 1,000,000 and please carry on the gratifying work.

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      Thank you very much for the positive feedback! It means a lot to hear from readers, and we strive our hardest to ensure we can always deliver value-added materials. Come back soon to read our new posts which will be arriving in the coming days and weeks!

  13. Avatar for Internet marketing courses
    Internet marketing courses says:

    A fascinating discussion is worth comment.
    There’s no doubt that that you should write more about this topic,
    it might not be a taboo subject but usually people don’t
    discuss such subjects. To the next! All the best!!

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      We will definitely be writing more, so visit us again soon over the coming weeks and months to see more posts on a variety of subjects related to effective content marketing!

      Thanks again for your post!

      The Motif Team

  14. Avatar for says:

    I am really thankful to the owner of this web site who has shared this
    fantastic article at here.

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      Thanks for the feedback! We’ll be posting new material in the coming days and weeks, so come back soon to learn more!


      The Motif Team

  15. Avatar for phòng khám phụ khoa uy tín
    phòng khám phụ khoa uy tín says:

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
    You definitely know what youre talking about, why waste
    your intelligence on just posting videos to your weblog
    when you could be giving us something enlightening to read?

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      After a very busy few months, we’ve finally had a chance to catch our breath and write more for our blog. Stay tuned, we’ll be posting more frequently over the coming weeks. Thanks for your patience and feedback!

  16. Avatar for phòng khám phụ khoa uy tín
    phòng khám phụ khoa uy tín says:

    Hi to every body, it’s my first pay a quick visit
    of this blog; this webpage includes awesome and
    actually good data for visitors.

  17. Avatar for says:

    First of all I would like to say excellent blog!
    I had a quick question in which I’d like to ask if you do not mind.
    I was interested to know how you center yourself and
    clear your mind before writing. I have had a tough time clearing my thoughts in getting my ideas out.
    I do take pleasure in writing but it just seems like the first 10 to 15
    minutes are usually wasted simply just trying to figure out how to begin. Any ideas or
    tips? Thanks!

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      Thanks for your comment. Everyone has a different style and strategy when it comes to writing and we would urge that there isn’t a one-size fits all model. However, from our perspective, we find it helpful to conduct research about the topic or keywords before outlining the piece and its flow to avoid wasted time. Hope this helps and don’t hesitate to email us if you have more questions at

  18. Avatar for says:

    Someone necessarily assist to make seriously articles I would state.

    That is the first time I frequented your web page and up to
    now? I amazed with the analysis you made to make this particular publish amazing.
    Wonderful job!

Leave a Reply

Your email address will not be published. Required fields are marked *

× How can we help you?