The Best SEO Secrets for your Business

Search engine optimization has become a hot topic in the marketing world in recent years. For many, it seems to be a way to game the algorithms created by major search engines such as Google and Microsoft to make their websites more visible. However, cheating these systems is almost impossible. SEO is not the art of gaming these sites, but rather understanding what makes them rank some websites higher than others.

SEO, The Best SEO Secrets for your Business
Define your SEO strategy

With that in mind, it is crucial to understand the diverse ways minor changes to a website’s content, image, and usability can make a major difference when it comes time to search for them online. Instead of simply creating a deluge of content and millions of pages, companies should take time to understand the process, and find the SEO tools that will help them go from the back page to the top of the search results in no time. Here are some of the best secrets to improve companies’ SEO effort:

Focus on Quality over Quantity

One of the largest misconceptions about SEO content is that it needs to be abundant, enough to fill thousands of pages. However, major search engines such as Google or Bing are not simply looking at amounts; their jobs are to return the most relevant results for any search. In this sense, having less articles that are better written and display a clear content strategy can be much better for indexing purposes than having hundreds of relatively worthless articles that are poorly crafted. Companies should always guarantee that the content going on their website meets the highest standards.

Create Original Content

Another major sticking point in getting indexed higher on Google, Bing, or any of the major search engines is originality. One of the biggest issues many companies have is rehashing content, which can lead to a much lower ranking on most search engine results. This also goes hand in hand with not copying original content, as both Google and Bing penalize plagiarism by burying content. Companies’ search engine optimization efforts should always be directed at creating fresh, original content that offers a unique read and value-added experience for visitors.

Be Consistent with Publication

Google and other search giants are focused on providing results to customers from sources that are established and reliable. One straightforward way to indicate a company’s reliability is to consistently create and publish quality content. In many search engines’ algorithms, companies that publish high quality content on a consistent basis are more likely to be displayed on the top of the first page of results. Companies can and should create detailed plans for publishing and sharing their articles and content, with the goal of establishing a rhythm for content that guarantees their blogs and educational materials are always filled with fresh, engaging content.

Find the Right Keywords and Integrate them

Google must trawl through millions of webpages for every search made, and the company’s algorithm focuses on matching keywords in search terms to those present in a website. Companies can use this to their advantage by researching the most commonly searched for keywords and integrating them into their content in an organic way. By understanding the words and terms customers are seeking out, companies can be sure to be more relevant to their searches. The first step in this process is to create a constantly updated list of the most common search terms before working to integrate them into content. For the best results, an effective strategy is to keep the most common keywords to places in content where they appear organically.

SEO, The Best SEO Secrets for your Business
Create a complete SEO strategy

Know What Customers Are Looking For

Thanks to the amounts of information available at their fingertips, consumers are constantly looking for more specific content to cater to their unique desires. The best SEO marketing strategies are those that not only produce content on a consistent basis, but also meet their target demographic’s information needs. Companies should always begin their search engine optimization by performing thorough research and discovering what their customers are looking for when they search for their industry. This way, they can tailor their content output directly to their market and make themselves a trusted source of information. Once visitors are being directed to their website, companies can more effectively convert clicks to sales.

A strong marketing and content strategy is an excellent way for companies to maximize their value to customers and become authoritative sources for information in their industry. Motif Content can help businesses optimize their content and climb up to the top of search results consistently. Contact us to learn more today!

20 thoughts on “The Best SEO Secrets for your Business

  1. Avatar for seo company
    seo company says:

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    • Avatar for Joseph Sibony
      Joseph Sibony says:

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  2. Avatar for Florine
    Florine says:

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  3. Avatar for seo services
    seo services says:

    Hey there! Do you know if they make any plugins to protect against hackers?
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    • Avatar for Jonathan Miller
      Jonathan Miller says:

      There are many different plugins available from wordpress, but we’d suggest that you do your homework to find the best fit for your site and accompanying budgetary needs. Thanks for reading!

  4. Avatar for Marina
    Marina says:

    With havin so much content and articles do you ever run into any problems of plagorism or copyright violation? My website has a lot of completely unique content I’ve either created
    myself or outsourced but it seems a lot of it is
    popping it up all over the internet without my agreement.
    Do you know any techniques to help reduce content from being stolen? I’d definitely appreciate it.

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      This is a great comment and we appreciate you sharing it with our readers. Plagiarized content is a huge problem that we and our clients have encountered before. Duplicate content can severely harm your efforts to climb the ranks of search engines. Normally, its best to issue a DMCA notice to fix the issue. You can normally go directly to Google or hire a company to handle the process. Let us know how this works out for you and thanks again for visiting Motif!

  5. Avatar for Betty
    Betty says:

    When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each
    time a comment is added I get several e-mails with the same
    comment. Is there any way you can remove me from that service?
    Appreciate it!

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      Thanks for your comment, we always enjoy hearing from readers who had a positive experience. Stay tuned for more to come over the coming days and weeks!

      The Motif Team

  6. Avatar for Kellie
    Kellie says:

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    • Avatar for Jonathan Miller
      Jonathan Miller says:

      Thanks for your message, we love repeat visitors! We’ll be posting new material soon so stay tuned…

      The Motif Team

  7. Avatar for Anton
    Anton says:

    Hey just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same outcome.

    • Avatar for Jonathan Miller
      Jonathan Miller says:

      Thanks for your comment. The issue should have been resolved, but don’t hesitate to let us know if you continue to experience difficulties.

  8. Avatar for Bryce
    Bryce says:

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