Search engine optimization has become a hot topic in the marketing world in recent years. For many, it seems to be a way to game the algorithms created by major search engines such as Google and Microsoft to make their websites more visible. However, cheating these systems is almost impossible. SEO is not the art of gaming these sites, but rather understanding what makes them rank some websites higher than others.
With that in mind, it is crucial to understand the diverse ways minor changes to a website’s content, image, and usability can make a major difference when it comes time to search for them online. Instead of simply creating a deluge of content and millions of pages, companies should take time to understand the process, and find the SEO tools that will help them go from the back page to the top of the search results in no time. Here are some of the best secrets to improve companies’ SEO effort:
Focus on Quality over Quantity
One of the largest misconceptions about SEO content is that it needs to be abundant, enough to fill thousands of pages. However, major search engines such as Google or Bing are not simply looking at amounts; their jobs are to return the most relevant results for any search. In this sense, having less articles that are better written and display a clear content strategy can be much better for indexing purposes than having hundreds of relatively worthless articles that are poorly crafted. Companies should always guarantee that the content going on their website meets the highest standards.
Create Original Content
Another major sticking point in getting indexed higher on Google, Bing, or any of the major search engines is originality. One of the biggest issues many companies have is rehashing content, which can lead to a much lower ranking on most search engine results. This also goes hand in hand with not copying original content, as both Google and Bing penalize plagiarism by burying content. Companies’ search engine optimization efforts should always be directed at creating fresh, original content that offers a unique read and value-added experience for visitors.
Be Consistent with Publication
Google and other search giants are focused on providing results to customers from sources that are established and reliable. One straightforward way to indicate a company’s reliability is to consistently create and publish quality content. In many search engines’ algorithms, companies that publish high quality content on a consistent basis are more likely to be displayed on the top of the first page of results. Companies can and should create detailed plans for publishing and sharing their articles and content, with the goal of establishing a rhythm for content that guarantees their blogs and educational materials are always filled with fresh, engaging content.
Find the Right Keywords and Integrate them
Google must trawl through millions of webpages for every search made, and the company’s algorithm focuses on matching keywords in search terms to those present in a website. Companies can use this to their advantage by researching the most commonly searched for keywords and integrating them into their content in an organic way. By understanding the words and terms customers are seeking out, companies can be sure to be more relevant to their searches. The first step in this process is to create a constantly updated list of the most common search terms before working to integrate them into content. For the best results, an effective strategy is to keep the most common keywords to places in content where they appear organically.
Know What Customers Are Looking For
Thanks to the amounts of information available at their fingertips, consumers are constantly looking for more specific content to cater to their unique desires. The best SEO marketing strategies are those that not only produce content on a consistent basis, but also meet their target demographic’s information needs. Companies should always begin their search engine optimization by performing thorough research and discovering what their customers are looking for when they search for their industry. This way, they can tailor their content output directly to their market and make themselves a trusted source of information. Once visitors are being directed to their website, companies can more effectively convert clicks to sales.
A strong marketing and content strategy is an excellent way for companies to maximize their value to customers and become authoritative sources for information in their industry. Motif Content can help businesses optimize their content and climb up to the top of search results consistently. Contact us to learn more today!