Website Content Audit

It’s well known that over 75% of business owners are not entirely confident that their website is free of errors. The majority of these business owners report that this fact bothers them. Nothing in life is perfect, but website copy must come as close to perfect as possible.

An error-free website builds trust like no other online vector, as it conveys a message that you are sharp and reliable. Imagine considering a new online service only to encounter a typing error on a website. It may not be a deal-breaker given we are all human after all, but it can certainly dent user trust. If it is apparent that you don’t invest in your website, your visitors might wonder how you invest in your products. A good analogy is how customers judge a restaurant. If the bathroom is squeaky clean (the place that customers CAN see), the diner can only imagine that the restaurant owner will have the same standards for the kitchen (the place that customers CAN’T see).

Language can be tricky, and AI is years away from creating perfect content that is fit for human consumption. This is why an expert is always needed to review your website, catch any errors, and upgrade your content.

The elements that make up our audit include:

• Correcting errors. Some errors can make it to a live website whether detected by spelling and grammar checkers or not. Errors can always slip through, and it’s customary for a third party to audit a website and polish it to perfection.
• Upgrading language. Amending awkward or unclear phrasing is very common in a website audit, to ensure that the very best version of your message reaches your visitors’ eyes in the crucial seconds that they spend on your site.
• Enriching your messaging. We’ll add elements to your content that adhere to your brand’s overall style to create content that will truly resonate with your audience and steer you towards your goals.